Want to know more about what you’re putting on your face? We’re glad you asked.

We’ve picked a range of ingredients that do all sorts of good things for your skin - you’d hope so, right?

We’ve favoured high-performing plant-based ingredients that have been used for centuries in skincare that’s healing and simple and added clinical ingredients that supports skin that's been around 30 years+.

Bright Oleoactif

The ultimate radiance booster with plant extracts and rapeseed oil to brighten, boost luminosity and reduce the look of hyperpigmentation.

Useful: This clinically proven ingredient also contains licorice.  Not just a road trip snack, licorice has been used for centuries to fade dark spots.

Amla

Packed with 20 times more vitamin C than oranges, this juicy berry helps brighten skin, boost collagen and reduce pigmentation. 

Useful: Fantastic for bouncy lush hair. Its other name - Indian Gooseberry. 

Triphala

A potent combination of three fruits used for centuries in South Asia to help rebuild skin protein, retain moisture, add glow and clear up adult acne. 

Useful: Used for many health and wellbeing practices outside of skincare. 

Safflower

Works well on skin that's lived, softening the look of fine lines. Safflower is full of essential fatty acids that the body can’t produce, keeping skin looking delightful. 

Useful: The linoleic acid in safflower supports the skin’s barrier, keeping it feeling juicy and hydrated.  

Gotu kola

A base ingredient across the Ruma Naturals range, Gotu Kola is terrific on all types of skin, including the sensitive kind. This gem is packed with antioxidants to fight environmental stressors. 

Useful: Used for centuries in South Asia to soothe skin. A popular Sri Lankan dish. 

Ashwagandha

Tackles redness and inflammation and works well with skin 30 years+. The potent plant properties improve the skin’s tone and texture, leaving it nice and hydrated. 

Useful: Also known as Indian winter cherry. Most effective in small doses. 

Sesame Oil

More than a golden delight, sesame is loaded with proteins and vitamins A, D and E. Cares for all skin types, especially the kind that's earned lots of life experience.

Useful: A base ingredient in Ruma Naturals face oil because it helps protects skin from UV rays (not a replacement for sunscreen), pollution and toxins. 

Vitamin E

A multitasking wiz that embraces all sorts of skin concerns and types. A must have for hydration, reducing pigmentation and dullness. 

Useful: Works a treat on protecting against free radicals. 

Bakuchiol

Clinically proven to reduce fine lines, wrinkles and stimulate collagen production. It gets better: bakuchiol tackles hyperpigmentation, dark spots and uneven skin tone. This gem works well in small doses. 

Useful: Often compared to retinol, except much nicer. It doesn’t cause skin sensitivity to the sun.