Who we are and why we exist

I love beauty staples that have been trending from my South Asian culture for 5,000+ years.

Beauty rituals my mum has used and passed down to me - effective, safe and simple methods.

You know some: coconut oil for strong hair, turmeric for brighter skin, face threading.

As a certified formulator and Melbournian, I noticed the many other skincare must-haves from my heritage remained unknown in Australia and beyond.

Ingredients that promote healthy skin. Things grown in nature, not in labs.

My mission?

Bring them to you with the best plot twist: combine ingredients trending for centuries in the east with high performing clinical and botanical ingredients from the west.